Indigo Publisher 4000 Debuts, Digital Offset Color Press for Direct Mail Applications
Friday, September 07, 2001
CHICAGO, IL, September 6, 2001 – Indigo N.V. (NASDAQ: INDG) today introduced its advanced, ultra-high speed, seven-color Publisher 4000 Digital Offset Color press to the worldwide market. Designed to meet the mid-volume requirements of the direct mail, publishing and commercial printing industries, the Publisher 4000 creates highly targeted, high-impact, full-color products that incorporate variable data text and images, composed and printed in real time. The Publisher 4000 spearheads a new paradigm shift in the direct mail industry. Instead of relying on limited black and white variable data overprinting on preprinted offset shells, with the Publisher 4000 the whole message – including images, graphics and text – can be targeted to an individual prospect. This complete approach to target marketing typically results in much higher response rates than non- or semi-personalized direct mail. Data-base marketers, CRM managers, and other direct marketing practitioners will benefit from the new capabilities and integration efficiencies offered by this powerful solution. The Publisher 4000 prints at a remarkable rate of 4000 4-color A3 images per hour, or 136 letter-size pages per minute. In addition to completing urgent jobs fast and on demand, the Publisher 4000’s highly reliable web handling system allows full perfecting, i.e. two-sided printing, to be accomplished on an almost limitless range of stocks – including the lightest-weight papers used in the direct mail industry. "The Publisher 4000 delivers the quality, power and versatility of Indigo Digital Offset Color printing at speeds matching those of conventional printing presses," says Indigo Chairman and CEO Benny Landa. "It’s the future of color – and it’s here now." Maintaining its ongoing tradition of providing customers with a full array of printing solutions, Indigo has also teamed up with Hunkeler A.G., a leading international supplier of paper processing, print finishing, and web-finishing systems, to offer multiple in-line finishing options for the Publisher 4000. These include roll-to-roll and roll-to-cut sheet, as well as folding, stitching, and additional in-line binding. Other powerful, value-enhancing features of the new Publisher 4000 include High Definition Imaging and IndiChrome OffPress/OnPress extended-gamut and special spot color capabilities. Like all Indigo presses, the Publisher 4000 incorporates Indigo’s unique Digital Offset Color printing process, which combines high performance digital imaging technology with a liquid ink offset printing process – merging the benefits of on-demand electronic printing with the qualities of offset printing.