Indigo Showcases PPML Personalization
Friday, September 07, 2001
CHICAGO, IL, September 6, 2001 – Indigo N.V. (NASDAQ: INDG), a leader in digital color printing systems, will showcase its new PPML Variable Data Printing solution at Print 01 in Chicago, Stand 2129, Hall A. Many of Indigo's partners will be featured at the company’s 15,000 square foot pavilion demonstrating how the power of PPML can open up efficient variable data solutions spanning a broad range of industry applications. PPML is the Personalized Print Markup Language standard developed by PODi, a consortium of leading digital printing companies. This multi-vendor print language is designed to increase productivity for digital print applications such as personalized printing by making it faster to print documents that have reusable content. The XML-based language benefits Indigo’s customers and accelerates the growth of the digital printing market by making vendors’ software and hardware compatible with each other. Eddi Litvak, Indigo's Director of Product Management, commented, "As an open, interoperable, device-independent standard, PPML will promote the widespread use of personalized print applications. Indigo was a key player in PPML development, ensuring it will be compatible with our unique, high performance SNAP personalization, thereby strengthening SNAP advantages." "It is a standard developed with commercial intent, to create commercial impact – to genuinely change the economics of personalized printing," Litvak continued. "Indigo is launching PPML support in our products, and will continue to enhance our personalization capabilities." The partners who will be showing PPML solutions at the Indigo stand include Atlas Software BV, Banta Integrated Media/Meadows, Datalogics, Inc., Pageflex, Inc., PrintSoft Systems and TechnoDesign BV. These partners represent a wide gamut of solutions ranging from simple and easily-learned Quark XTensions for the graphic arts user, to sophisticated tools allowing 100% dynamic page layouts and unlimited flexibility. The applications encompassed range from simple mailers and invitations to sophisticated CRM pieces, transactional mailings and dynamic financial graphs and charts.