ROCHESTER, N.Y.--Sept. 5, 2001--Xerox Corporation has sold its first offset presses, marking a significant milestone in the company's transformation into a leading provider to the graphic arts market. Four of the initial five sales were for Xerox DocuColor 233 DI-4 direct imaging digital offset presses, to meet growing demand for affordable, high-quality, "longer short-run'' color printing on demand. The purchasers are: Great Originals, Inc., Anchorage, Alaska; Power Images, Fort Lauderdale, Fla.; Royal Printing Service, Guilford, Conn.; and World Trade Printing, Inc., Long Beach, Calif. In addition, Boss Printing, Inc., Las Vegas, recently closed a deal for the faster and more powerful Xerox DocuColor 400 DI-5, bringing sales to date for the DocuColor DI Series to more than $2.3 million. "The impact digital technologies are having on the graphic arts workflow is creating what we call `The New Business of Printing,' characterized by just-in-time turnarounds and personalized printing services delivered over the Internet,'' said Elaine Wilde, senior vice president and general manager, Xerox Worldwide Graphic Arts Business. "By facilitating this transformation for digital offset workflow as well as for toner-based production printing, Xerox also is undergoing a major transformation into a company that offers a broad and complete range of products, solutions and services for the graphic arts marketplace.'' Royal Printing made the first purchase of a Xerox digital offset press, acquiring the DocuColor 233 as its first four-color press to complement a fleet of two-color presses and toner-based production printers and copiers. The firm expects the Xerox press to help expand its business with "longer short-run'' printing on demand. "We needed a four-color press to meet our customers' evolving needs, and I knew it needed to be digital, because most of our customers deliver jobs via the Web or on disks,'' said Susan Weady, president, Royal Printing. "The DocuColor 233 delivers the fast make-ready and print speeds we need for on-demand services, and `no-compromise' color quality that our customers rave about -- giving us tremendous opportunities to expand our business.'' The Xerox DocuColor DI Series of four- and five-color digital offset presses offers print providers the efficiency of direct imaging and the speed and image quality of a digital offset press to address one of the hottest growth areas in the graphic arts: short-run color printing. All DocuColor DI Series models employ technology from digital offset leader Presstek, Inc. -- including Presstek's ProFire imaging system and plate media -- to offer the fastest make-ready of any digital offset press on the market, while handling run lengths of 20,000 impressions and more. The DocuColor 233 DI-4 offers a small footprint and produces two-page, four-color documents at speeds of 233 pages per minute (ppm). The DocuColor 400 DI-5 is a five-color, press that prints at speeds as fast as 400 ppm. It is also available as a four-color model, the DocuColor 400 DI-4. Xerox announced its partnership with Presstek in 2000 and officially launched its DI products in June 2001. The Xerox DocuColor DI Series is part of the graphic arts industry's broadest line of digital printing products, services and solutions. The Xerox lineup features the industry-leading Xerox DocuColor 2000 Series Digital Color Presses, the Xerox DocuColor 12 Printer/Copier and Imation Matchprint Professional Server short-run color printing and proofing solution; and the Xerox Book Factory.