Wallace Introduces a New Way to Use Business Cards With CaptureCard
Press release from the issuing company
LISLE, Ill.- Sept. 5, 2001--Wallace announced a partnership with Minnesota-based Capture Business Cards LLC to produce its patented CaptureCard(TM) product. Recent research indicates that this two-sided card construction with attached labels can increase information retention by four times as much as ordinary business cards.
CaptureCard can be printed on one side like standard business cards, while the reverse side features four adhesive labels which can be peeled off and easily transferred to other material such as address books, rolodexes, calendars or promotional collateral. Other uses for CaptureCard labels include return mail labels; appointment notes; account or hotline numbers; logo labels; and memo or note stickers.
This unique design improves the retention of key data through increased and more efficient accessibility, while at the same time maximizing the "first impression'' and company awareness created by the card.
"We're in the process of re-inventing the business card market with this product, so we're excited to be working with a leading print provider like Wallace,'' said Barry Westgard, President of Capture Business Cards. "The unique design of this product gives added value and will change the way business cards are used.''
The CaptureCard, which is available exclusively through Wallace, can be useful in a wide range of industries including financial services, healthcare, real estate, education, advertising, public relations, automotive, and the services industry.
"We're excited about the new marketing opportunities that producing CaptureCard will bring us,'' said Wayne Richter, Wallace's Senior Vice President of Forms, Labels and Office Products. "This product is a natural fit for Wallace's e-stationery program, which provides a completely automated and seamless process for ordering corporate identity items through our @w.i.n. system.''
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