Study Says Stock Video Popular Among Agencies
Wednesday, September 05, 2001
According to TrendWatch, although only 8% of Internet creatives plan to purchase stock video clips this year, as many as 25% of all ad agencies' Internet creatives do. Slowly but surely digital video is creeping into creatives' repertoires, and islands of opportunity are popping up. Increased bandwidth, coupled with heightened interest from clients (the most important driving factor, natch), are making digital and especially streaming video more inviting prospects. As these small "islands in the stream" become more numerous (forming a veritable archipelago), not only will the need for stock video clips increase, but so, too, will the need for original video--and all the hardware and software that entails.