Kansas Printer Cites Speed, Quality and Web Applications of Indigo Ultrastream
Thursday, August 30, 2001
WOBURN, MA, August 29, 2001 – Indigo N.V. a world leader in digital color printing systems, has announced that On Demand Technologies, Inc. (ODT®), a leading national supplier of digital document production and management services, recently became the first printer in the Kansas City area to install an ultra-high-speed Indigo UltraStream 2000 Digital Offset Color press. ODT, which is located in the Kansas City suburb of Overland Park, originally invested in an Indigo TurboStream digital press last year and upgraded to the UltraStream 2000 this past May. According to Rick Mangold, Vice President of Sales for Indigo America, the move strengthens ODT’s leadership position in on-demand commercial digital printing. "The UltraStream’s superior speed, performance and quality provide an important competitive edge," Mangold says. "Because it literally cuts job-times in half, the UltraStream also makes high-volume digital printing more cost effective than ever before." Named as one of the 500 fastest-growing technology firms in North America by Deloitte & Touche, ODT specializes in digital document production and management, a service that allows its clients to store, update and revise important documents such as policy guides, directories and training manuals exactly when – and in the exact quantities – needed. Since first investing in Indigo digital technology a year ago, the company has successfully met client demand for short-run, full-color documents of all kinds, including proof sheets for advertising agencies, multi-page catalogs for clothing retailers, and personalized sales brochures for companies that range from small entrepreneurs to Fortune 500s. Upgrading to the Indigo UltraStream has not only strengthened these capabilities but also improved ODT’s ability to develop web-based file delivery workflows, says ODT Senior Vice President of Strategic Partnerships Leon Clarin. "The fact that we now have a high-fidelity color device that works in the RGB color space has gotten us a lot of attention in our local markets," Clarin notes. "Indigo’s technology allows us to print directly from native Microsoft products such as Publisher, Word and PowerPoint, so we’re able to reach customers that have traditionally produced their own documents with non-professional tools." ODT has also partnered with a national forms and document management company to develop the workflow for a creative services website, where a professional printing order center allows users to create business cards, sell sheets and announcements directly from their desktops. As Clarin explains, these are queued to ODT’s location and printed on the company’s Indigo UltraStream. "Again, the ability of the Indigo press to RIP RGB made that possible," he points out. "That, and the fact that the press produces good prints with the first turn of the drum, so we don’t have to burn 15 sheets to get color." In addition to supporting business-to-business and, by extension, business-to-consumer applications – including other web-based file delivery workflows – Clarin believes that the UltraStream 2000 will be pivotal in helping ODT penetrate the business-to- employee, or b-to-e, market, where there’s a growing need for customized human resources documents. "The UltraStream is well positioned to help us reach companies that need to talk to smaller audiences with higher-value messages," he says. "It also allows us to position ourselves to take advantage of the industry’s understanding of variable data, customization and on-board collation. Those three value-added services are what makes the Indigo press truly unique," he adds. "And because Indigo technology is truly digital and plateless, every image can be different even within the confines of a very long run." About ODT Based in Overland Park, Kansas, On Demand Technologies, Inc. (www.odt-inc.com) is a 100% digital printer of high-speed black and white and offset-quality color with variable data capabilities. Other services include binding, fulfillment and distribution services, document management services and web-based document applications. ODT’s specialty is digital document production and management.