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E Ink Targets $17 Billion Point-of-Purchase Media Industry with Ink-In-Motion

Wednesday, August 29, 2001

Press release from the issuing company

CAMBRIDGE, Mass.--August 28, 2001--E Ink Corporation, the leading developer of electronic ink technology for paper-like displays, today announced commercial availability of Ink-In-MotionTM, the company's dynamic new electronic display component for integration into retail Point-of-Purchase (POP) and other signage applications. Ink-In-Motion is the result of more than two years of in-store research in a variety of retail formats, and incorporates the features most requested by retailers and brand marketers: custom fonts and graphics, a thin flexible form factor, and long battery life. Ink-In-Motion is currently available in the U.S. exclusively through select POP industry leaders, including Consumer Promotions International, Frank Mayer & Associates, Gage Marketing Group LLC, New Dimensions Research Corporation, PRISM Group and Rand Display. These POP designers and manufacturers are actively working with retailers and marketers to incorporate Ink-In-Motion into POP that will appear in stores in the first quarter of 2002. Also early next year, E Ink will work with their partner TOPPAN Printing Company Ltd. to test Ink-In-Motion in the Asian market. Over the past decade Point-of-Purchase media has become a major element in the marketing programs of retailers and brand marketers. According to media industry merchant bank Veronis Suhler more than $17 billion is spent annually in the United States on Point-of-Purchase media, making it one of the largest and fastest-growing marketing services categories. POP advertising is especially effective because it communicates product benefits at the time the purchase decision is made. E Ink's Ink-In-Motion consists of paper-thin sheets that display flashing images and animations, powered by two AA batteries that can provide up to a year of continuous operation. The designer has freedom to choose from a wide range of fonts and graphics to maximize brand equity, emphasize product features, and highlight consumer value. The lightweight plastic sheets can be made in custom shapes and sizes up to 9 x 22 inches, making them easy to integrate into traditional POP fixtures. These attention-getting motion displays are based on E Ink's proprietary electronic ink technology. "POP designers have long recognized the value of adding animation, but they faced troublesome limitations in design, space, cost, and power. Now, with Ink-In-Motion, they can add a simple motion component that builds their brand, integrates easily, and lasts for months on batteries," said Russ Wilcox, vice president and general manager of E Ink. "We are especially proud to be working with this select group of POP industry leaders. They are seizing the opportunity to use Ink-In-Motion to position their clients ahead of the competition." About The Ink-In-Motion Distributors Consumer Promotions International--Consumer Promotions International (CPI) is a designer, developer and manufacturer of custom Point-of-Purchase displays, store fixtures and retail environments. In business for more than 31 years, CPI has grown to service the needs of its worldwide customer base with facilities in the United States, U.K., France and Spain. CPI's creative problem solving approach has helped increase sales and brand awareness for its domestic and international customers at the retail point of sale. Frank Mayer and Associates--Frank Mayer and Associates Inc. (FMA) is a designer and producer of custom displays, merchandising systems, sales promotions and interactive kiosks. Headquartered in Grafton, Wisconsin, FMA is a seventy year-old, third generation company working with top consumer product companies and retailers. FMA has regional offices in eight US cities, Mexico, South America and Europe. Gage In-Store Marketing--Gage In-store Marketing helps clients influence and motivate consumer behavior at the point-of-purchase to win the retail battle. The company has a unique expertise integrating the disciplines of branding, strategy and research, sales promotion, direct marketing, marketing communications, in-store marketing, channel marketing and incentives and e-marketing and interactive services. Gage In-Store is a division of Plymouth, Minnesota-based Gage Marketing Group, one of the ten largest marketing firms in the United States. New Dimensions Research Corporation--Since 1959, New Dimensions Research Corporation has been recognized as one of the world's leading full service designers and manufacturers of point-of-purchase programs. In the last five years alone, the Melville, New York-based company has amassed more than 50 awards for merchandising, design and marketing excellence and has been named one of the "Top 500 Store Fixture Manufacturers" by Display and Design Ideas magazine. New Dimensions Research Corporation clients include Duracell/Gillette, Pepsi, Frito Lay, Spalding, Whitehall-Robbins, Callaway Golf and Kraft Foods. PRISM Group--PRISM Group is a marketing and promotions company headquartered in Dallas. Founded 12 years ago, PRISM has been a leader in developing and implementing innovative signage programs, including large format lenticular signs and electronic display technology. National programs utilizing innovative signage solutions have been implemented by PRISM in both the mall-based retailer and the mass merchandising channels. Rand Display--Rand Display is a full-service designer and manufacturer of both permanent and temporary merchandising and displays. With award-winning creative and top quality manufacturing, packout and quality control processes, the Teaneck, New Jersey-based Rand Display has won more than 40 POPAI Outstanding Merchandising Achievement (OMA) awards for design, engineering and marketing excellence. Pricing and Availability Prices will be set by the distributors and depend on size, shape, volume and design. For a current list of licensed Ink-In-Motion distributors, contact E Ink Corporation at 617-234-8100, sales@eink.com, or visit www.eink.com. About E Ink E Ink Corporation, headquartered in Cambridge, Massachusetts, was founded in 1997 to create the next medium for visual communications. E Ink's electronic ink displays help unleash the full power of our connected world by uniquely combining a paper-like reading experience with the ability to access information anytime, anywhere. E Ink's technology delivers the look, form and utility of paper encompassing broad design freedom, manufacturing flexibility, and the ultimate in readability and portability. E Ink is a private corporation that includes among its investors and strategic partners TOPPAN Printing Company, Philips Electronics, Motorola, Inc., Lucent Technologies, Creavis GmbH, The Interpublic Group of Companies, Inc., Havas (a division of the Vivendi Group in France), The Hearst Corporation, Atlas Venture, Applied Technology and Solstice Capital.

 

 

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