SAN FRANCISCO, Aug. 28 Macromedia, Inc. today announced that Macromedia Web World 2001, held September 17 to 20 at the San Francisco Hilton, will focus on streamlining the Web development workflow and delivering more content with less resources. Macromedia Web World is four intensive days focused on how developers use Macromedia products to design, develop, deliver, and display Web content and applications to multiple platforms and devices. To register, or for more information on sessions, speakers, and registration, please visit http://www.macromediawebworld.com/. The conference keynote, by Kevin Lynch, president of Macromedia products, and Jeremy Allaire, chief technology officer for Macromedia, will showcase new technologies as well as demonstrate how new products such as Macromedia® Sitespring(TM) help developers become more productive and profitable. The conference will feature 45 sessions and more than 25 speakers, including members of the Macromedia development team and independent industry experts. Jared Spool, a founding partner of User Interface Engineering, will also keynote. The show, which also features product exhibitions and an opening party, is broken down across six events: The Macromedia Flash Conference; The Dreamweaver Conference; Fireworks Focus Day; Shockwave Summit; The Dynamic Publishing Summit; and The Macromedia Usability Summit. Macromedia Web World is produced by Thunder Lizard Productions, a division of Fawcette Technical Publications, Inc., the leading provider of conferences for Web design and development professionals.