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SCGI Releases Asiva Photo; Available Now Online, Color Correction Software

Tuesday, August 28, 2001

Press release from the issuing company

AUSTIN, Texas, Aug. 27 Shapiro Consulting Group, Inc., (SCGI), of Austin, Texas announced today that its color enhancement and correction software, Asiva Photo, is now on sale at its web site, www.asiva.com for $378.00. The new software allows photographers and graphic artists to make color corrections that are almost impossible using other software. "We're urging potential buyers to visit the website, and see for themselves the kind of results they can achieve with Asiva Photo,'' says Roland Lee, vice president, marketing, for SCGI. "Once they see it, we know they'll want it.'' "When I first saw what this product can do, I was totally blown away,'' says Austin graphic designer Frank Mendez. "You can do stuff with Asiva that I didn't think was possible. The results are so good that most people can't tell which is the original image and which is the corrected image. Plus, you can do it really fast. It's become an essential tool for our studio.'' "Asiva Photo approaches color correction in a whole new way, without the use of masks,'' says SCGI chief technology officer Kevin Gordon. "Changing the color of objects with fine detail, such as hair, is nearly impossible with applications that require you to create a mask. At the very least, creating that mask would take many hours, and the result still wouldn't be natural looking. With Asiva, it's easy to do and the result is a photo that looks completely natural.'' Asiva also lets the artist soften and sharpen objects, increase saturation, brighten or darken areas and create special effects. SCGI also has addressed an important productivity issue in Asiva Photo: the time it takes to render each change or correction. Asiva Photo does this by using a low-resolution working image that lets the artist see changes almost immediately. "With Asiva Photo, you can work with very large image files very, quickly even on an older iMac with as little as 32MB of free RAM,'' says Kevin Gordon. Asiva uses Apple ColorSync to ensure that image colors remain consistent from input device to monitor and from monitor to output device. That means that, if the device parameters are in the ColorSync system, what you see on the screen is what you see in the output.

 

 

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