WhatTheyThink

Study Says 61% of Creatives Buy Print for Their Clients

Tuesday, August 14, 2001

According to TrendWatch, the majority of creative professionals--61%--buy print on behalf of their clients. And more than two thirds recommend specific printers, even when they don't buy it directly. Why should you care? Call it the "Wal-Mart approach" to buying design services--when companies outsource print design, they want one-stop shopping. Which suits design firms just fine; they're more likely to have relationships with specific printers anyway (and, well, they can mark up the cost of printing, too). Design firms that can offer complete, one-stop shopping have an edge over those that do just a piece of it. We're not sure, but design firms that add a deli might have even more of a competitive advantage.