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NUR America Introduces Nur Capital in the US

Friday, August 03, 2001

Press release from the issuing company

San Antonio, TX; August 2, 2001 - At SGIA 2001, NUR America will unveil a unique new program that reduces the cost of installing and operating NUR Macroprinters' wide-format and superwide digital production printers. The NUR Capital program to be unveiled in NUR America booth #2109 at the show, makes a unique "pay-as-you-print" financing plan available to current NUR customers and prospects in the U.S., providing a flexible and practical way for them to bring a new NUR wide or superwide format digital production printer into their business. The program, which enables NUR customers to pay for what they actually print each month, will be tailored to the individual needs of each client to reflect its production volumes and operational needs. The result is an attractive and less expensive way for customers to install and operate NUR Macroprinters digital printing solutions. The program enables NUR's customers to pay on a monthly basis for their operational needs, including the use of the equipment, all inks and other liquid consumables and "warranty" level of technical support throughout the life of the program. Customers who sign up for the financing program at the show and whose credit is approved prior to September 28, 2001 will receive an added bonus - their first month of operation free of charge. "We're really excited to be able to introduce this type of innovative 'pay-as-you-print' program, typically associated with office printing systems, to customers in the wide-format printing industry," said Alon Avnon, V.P. of Business Development and program manager for the NUR Capital program. "The program makes the cost of entry into wide-format digital production printing more affordable and puts NUR-quality wide-format digital production printing within reach of significantly more companies. The program also will help customers stay at the forefront of technology without the burden of obsolete equipment." The NUR Capital program is tailored to the needs of each individual customer. The all-inclusive program includes:-a choice of three-, four- or five-year financing terms. -all inks, print heads & all semi-consumables. -a flexible, minimum usage allowance tailored to individual workflow and production requirements.-NUR Macroprinters' premier Platinum Service Plan including the company's unique 95% machine uptime guarantee. "The NUR Capital program gives our customers a unique competitive advantage in the marketplace," says Erez Shachar, President and CEO of NUR Macroprinters. "It allows them to add wide-format digital production printing to their services without tying up excessive capital they could otherwise invest in their businesses." Using the new NUR Capital Program, for a monthly fee of less than $8,000.00, customers can install a NUR Salsa Ultima? 1500 photorealistic printer for a 3 year term with a minimum usage allowance of 6,000 sq. ft. per month, including inks, and semi-consumables as well as NUR's Platinum Service Plan and 95% uptime guarantee. Rick Clarke, President of NUR America, adds, "In addition to reducing their financial risk, this program lets our customers control operating costs and cash flow, manage the cost of consumables, and minimize the cost per square foot of output. It's another extension of our philosophy to offer our customers all you need to make it big." The NUR Capital Program is initially available through NUR America to customers in the United States. The company anticipates expanding the program to other geographical regions over time. About NUR America, Inc. NUR America, Inc. is a subsidiary of NUR Macroprinters Ltd. (Nasdaq: NURM), a world leader in the development, manufacturing, marketing, and support of wide-format and superwide inkjet printing systems and consumables. Headquartered in San Antonio, TX, NUR America is responsible for marketing, sales, and service operations in North, Central, and South America. NUR America and NUR Macroprinters can be found on the Internet at www.nur.com.




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