Sir Speedy Announces 2002 Marketing Campaign, Cross-Medium Message
Tuesday, August 21, 2001
MISSION VIEJO, Calif.- Aug. 20, 2001--Sir Speedy Inc., the world's largest printing, copying and digital network, today introduced the strategy of their 2002 marketing campaign. Based upon their successful "Either Way, Sir Speedy'' message, the strategy combines the company's global network of centers with sirspeedy.com, the industry leader in online convenience. "Our marketing strategy is built on the Sir Speedy network's core value of customer convenience,'' said Ron Zayas, vice president of marketing, Sir Speedy. "By offering a variety of ways to work with us, our customers don't have to choose between doing business online or in-person. We're ready to meet their needs anyway they want to do business.'' The company's business strategy has always focused on providing convenience to the business customer. Sir Speedy, known for delivering personal customer service and a full range of printing and copying services, also supports the industry's most dynamic Web site. Using Sir Speedy MyDocs Online Services, customers can upload files, design files online, or order from their personal, secure online catalog. They can order printing directly from their computer or from their corporate intranet for delivery anywhere in the world. To communicate Sir Speedy's message of convenience, the ambitious campaign expands from current daily coverage on CNN and Headlines News to include regular spots on Fox News, CNBC and MSNBC, as well as local radio and a tactical direct-mail campaign. Sir Speedy's current campaign includes a full-color business communications magazine that is delivered to thousands of their business customers. To support the franchise printing industry's most comprehensive direct sales effort, Sir Speedy employs hundreds of account representatives across the country to service business customers. "We are proud to have the widest range of services in our industry for the business consumer,'' said Zayas. "And once again we have the most aggressive advertising campaign in the quick-print industry to educate our customers about our premier brand.'' The new direct-mail advertising campaign commences on Dec. 1, with television commercials airing on the expanded networks in January and throughout the year. All creative was designed by Summit Marketing, Sir Speedy's agency of record for more than 10 years.