LIVONIA, Mich., July 24 - Valassis the leading company in marketing services and Connective Media(TM), announced today that Kenneth V. Darish has been elected to its Board of Directors. Darish brings to Valassis an extensive background in both finance and advertising. He currently serves as the Chief Financial Officer of Foote, Cone & Belding ("FCB'')-Chicago, where he is responsible for the financial operations of this division. FCB is part of Interpublic Group, the largest advertising agency in the United States. "I am excited to put my background to work as an active Valassis board member,'' said Darish. "As sales promotion continues to converge with traditional advertising techniques, I am pleased to work with a company that is the leader in this industry.'' Prior to joining FCB, Darish worked at Touche Ross & Company providing audit and consulting services to a wide range of client companies. Darish joined FCB in 1984 and has since played an important role in its operation and leadership. "Ken's knowledge of the advertising industry and his first hand experience in its consolidation, coupled with his operational expertise in the running of an agency will greatly complement the competencies of our board,'' said Alan F. Schultz, Valassis Chairman, President and CEO.