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Lexar Media Launches Portable USB CompactFlash Reader

Thursday, July 19, 2001

Press release from the issuing company

New York, New York, July 18, 2001 -- Lexar Media, Inc. (NSDQ: LEXR), a leading designer, developer and marketer of high-performance digital film and connectivity products for the digital photography market, today unveiled the latest edition to its popular line of portable readers, a USB CompactFlash Reader. Priced at $29.99 (MSRP), the reader is available from camera dealers, consumer electronics retailers and distributors, and Lexar Media’s Web site at www.digitalfilm.com. On display at MacWorld, this is Lexar Media’s first Mac OS X compatible reader. “The CompactFlash form factor continues to dominate the digital photography market, and as a recognized leader in digital photography, Lexar Media once again meets the needs of its customers by providing the best products possible,” said Doug Kellam, Lexar Media’s vice president of marketing. “Lexar Media’s new USB CompactFlash Reader makes downloading images and other digital content faster and easier than ever before.” “With the addition of the USB CompactFlash Reader, Lexar Media continues to serve its customers who use CompactFlash memory,” said David Klenske, Lexar Media’s director of product marketing. “With Lexar Media’s USB CompactFlash Reader, customers can enjoy the fast transfer of images to their Mac or PC, rather than the slow connection when the camera is tethered to the computer. They can also avoid the hassle of draining the batteries on their camera or other devices during downloads.” The new Lexar Media USB CompactFlash Reader is compatible with all brands of Type I and Type II CompactFlash and offers portability and connection to PC or Macintosh through the USB port on the computer. The reader is mass storage compliant, meaning that it is truly plug-and-play since no drivers are required to use it with modern operating systems. It is compatible with Windows 98, Windows 2000,Windows ME, Mac OS X and Mac OS 8.6 and greater. This reader joins the current lineup of SmartMedia and Memory Stick readers in providing portable USB connectivity for all major digital film formats. Lexar Media’s USB CompactFlash reader will be available at the end of July.  Lexar Media also offers a complete line of CompactFlash memory cards in capacities up to 512 Megabytes with guaranteed minimum sustained write speeds up to 12x (1X=150 kbps).




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