NEW YORK, Flashforward 2001 New York, July 11 - Macromedia, Inc. today announced that it is working with Intel Corporation to optimize the Macromedia Flash(TM) Player for the Intel XScale(TM) microarchitecture utilizing the Intel Integrated Performance Primitives (IPP). As a result of this collaboration, users will be able to experience high quality MP3 audio when playing Macromedia Flash content on devices built using Intel applications processors. The optimized code will be available to device manufacturers for use with the Macromedia Flash Player Software Development Kit (SDK) later this year. "Device manufacturers and developers see Macromedia Flash as the best way to deliver engaging content in a small, compact file that downloads quickly,'' said Peter Goldie, general manager, Macromedia. "The optimized Intel IPP allows us to improve upon this experience with highly compressed MP3 audio, not only improving the sound quality of Macromedia Flash content on devices but making the files as small as possible.'' "Leading companies like Macromedia demonstrate the commitment of the industry to the Intel Personal Internet Client Architecture (Intel PCA) as an optimal framework for developing wireless Internet clients,'' said Mike Iannitti, director of marketing, Intel's Handheld Computing Division. "With this collaboration, device manufacturers supporting the Intel XScale microarchitecture and Intel StrongARM* processor will benefit from thelarge community of Macromedia Flash developers authoring compelling multimedia content for their handheld products.'' The Intel IPP includes optimized assembly language code that will increase the audio and video performance of Macromedia Flash content to provide a compelling Macromedia Flash experience for mobile device users. More information about the Macromedia Flash Player SDK is available at http://www.macromedia.com/software/flashplayer/licensing/sourcecode . Macromedia Flash 5 is the standard for producing high-impact Web experiences. Leading companies like Disney, Coca-Cola, and General Motors use Macromedia Flash to deliver effective Web user interfaces and engaging, branded online experiences. The broad penetration of the Macromedia Flash Player ensures developers can author content that can be immediately viewed by nearly everyone online. Macromedia Flash Player, the most distributed software in the history of the Web, reaches more than 96 percent of Web desktops. Macromedia Flash is also bringing unique user experiences to a wide variety of platforms and devices.