June: Magazine Ad Revenue Down 8.2%, Ad Pages Down 18.6%
Wednesday, July 11, 2001
(New York, July 9, 2001) – Total magazine advertising revenue for the month of June closed at $1,356,471,141, a 8.2% decrease from last year, according to Publishers Information Bureau (PIB). Advertising pages for June were 19,751, down 18.6% from last year. Year-to-date, advertising revenue decreased 2.9%, closing at $8,043,178,830, and ad pages were 121,772, down 11.0% over last year. June 2001 vs. 2000 Five of the major advertising categories showed positive dollar growth this June, most notably in Toiletries & Cosmetics; Drugs & Remedies; Transportation, Hotels & Resorts; Automotive; and Direct Response Companies. Losses were noted for Technology; Media & Advertising; Retail; Financial, Insurance & Real Estate; Food & Food Products; Apparel & Accessories; and Home Furnishings & Supplies. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – June 2001 vs. 2000 Gains were noted in seven out of 12 categories for the year-to-date comparison, most notably in Toiletries & Cosmetics; Drugs & Remedies; Apparel & Accessories; Food & Food Products; Transportation, Hotels & Resorts; Direct Response Companies; and Home Furnishings & Supplies. Losses were noted for Technology; Retail; Media & Advertising; Financial, Insurance & Real Estate; and Automotive. “Given the overall economic climate, we are pleased that the first half of 2001 closed with only a slight decline in revenue compared to last year,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “We are also encouraged to see continued positive growth in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Transportation, Hotels & Resorts.” Magazine Publishers of America is the industry association for the consumer magazine business. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.