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Get Paper Data On Your Site! Survey Says Buyers Are Hungry For Online Resources

Tuesday, July 03, 2001

Press release from the issuing company

Lexington, Kentucky, USA - July 3, 2001 - (Charts at WhatTheyThink.com) WhatTheyThink.com, the leading on-line community and research firm in the graphic arts industry, surveyed print buyers about resources they want on their print vendor’s web site. This survey took place with 269 print buyers from a variety of industry segments located throughout the United States. The buyers were asked: Which of the following resources would you USE if your primary print vendors were to offer them on their web site? Select all that apply: Industry Glossary Industry News Articles About the Process of Print Knowledge Center, Learning Area Online Expert Advice Paper Information Industry Links Industry Search Engine Overall, paper information is the most requested data of print buyers with 60% saying they would use this feature if available at the printer’s web site. Knowledge and learning followed with 44% and online expert advice was a close third garnering a 41% rating. Least popular overall was the industry search engine and glossary with only 21% saying those were desirable features. When cross tabulated by annual print budget, the findings indicate several variations. 67% of buyers spending over $500,000 on print want a knowledge or learning center. This compares with only 35% of buyers spending under $50,000 each year on print. Paper information remained popular regardless of the print buyer’s budget with a majority in each group saying it was desirable. The charts below indicate that the more a buyer spends, the more resources they would utilize. By industry segment, the survey shows different needs for different types of companies. A knowledge center is much less important to a nonprofit than an ad agency by a 15% variation. On the flip side, ad agencies are less likely to use an industry glossary than a manufacturer or nonprofit organization. Again, paper information appears to be a universal need with a majority saying they would utilize the data. For most areas, manufacturers appear to want the most information. The segment led in every category except one. (Articles on Print)




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