LONG BEACH, Calif.--July 2, 2001--Epson America Inc. announced today that it has reduced the price of its EPSON Stylus Photo 780 ink jet printer.     Customers can now print true BorderFree(TM) photos in popular sizes for an estimated street price of $129.     The EPSON Stylus Photo 780, Epson's first six-color photo printer originally priced under $150, is designed for at-home photo printing and offers the most flexible and easy-to-use solution for true photo quality and performance at an affordable price.     The EPSON Stylus Photo 780 is one of the first printers to offer support for PRINT Image Matching-enabled digital cameras, which ensures digital cameras and printers work together to produce automatically optimized prints. Digital cameras with PRINT Image Matching(TM) are now being introduced by leading manufacturers like Casio, Epson, Konica, Kyocera, Minolta, Nikon, Olympus, PENTAX, Ricoh, Sanyo, Sony and Toshiba. EPSON Stylus Photo 780 customers will be able to obtain updated software that supports PRINT Imaging Matching directly from Epson later this summer.     "The EPSON Stylus Photo 780 delivers an unmatched combination of superior technology, flexibility, ease of use and value," said Fabia Ochoa, product manager, photo imaging, Epson. "It not only offers amazing image quality and convenient borderless printing, but an even more affordable price making it the most compelling photo printing solution available today for home users."     More About the EPSON Stylus Photo 780     The EPSON Stylus Photo 780 features up to 2880 x 720 dpi and Epson's Advanced Micro Piezo(TM) ink jet technology, a six-color photo ink system creating incredible detail, beautiful skin tones, sharper contrast and an ultra-wide color range designed ideally for photography. This printer also offers four-picoliter droplets, delivering the best in virtually continuous tone quality for prints that are indistinguishable from traditional photos.     The EPSON Stylus Photo 780 not only offers an amazing resolution, but also provides Epson's patented, true BorderFree(TM) photo printing technology. Customers can print right to the edge on a variety of frame-ready, popular photographic paper sizes, including Epson's unique Borderless "4 x 6," "5 x 7" and "8 x 10" photo papers without unsightly perforations. It is ideal for families who want the ultimate photo image quality for printing, sharing and displaying their pictures without spending a lot of money.     Additionally, the EPSON Stylus Photo 780 includes several bonus software programs valued at approximately $80, including: ArcSoft(TM) PhotoImpression 3.0, a project-based image editing application; EPSON Software(TM) Film Factory(TM), a photo management tool for organizing, beautifying and printing photos; and QBeo(TM) PhotoGenetics(TM) TE, an image enhancement tool for dramatically improving digital photos.