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Featured:     European Coverage     Production Inkjet Analysis

April Numbers Show Ad Spending Down Almost 13%

Wednesday, June 27, 2001

Press release from the issuing company

According to the ABM, The affect of the weakened economy is represented in the April 2001 Business Information Network (BIN) Report, with ad pages down 12.9% and ad spending down 11.0% vs. year ago. AD PAGES April ad pages for the Travel and Home & Building categories increased, 10.9% and 3.3%, respectively vs. year ago. The 10 remaining categories posted declines, including: Retail, down 6.3%; Automotive, down 7.6%; Horticulture & Farming, down 8.0%; Manufacturing & Elec. Equip., Mat's & Components, down 9.5%; Drugs & Toiletries/PERQ, down 10.6%; Services, Direct Response, Classified, down 14.6%; Telecommunications, down 16.1%; Computers, down 20.6%; Software, down 21.1%; and Finance, Business & Advertising, down 23.3%. AD SPENDING April BIN ad spending increased in five mega categories including: Home & Building, up 9.9%; Retail, up 9.9%; Travel, up 9.0%; Automotive, up 3.8%; and Telecommunications, up 1.1%. April saw declines in seven mega categories: Manufacturing & Elec. Equip., Mat's & Components, down 8.2%; Computers, down 8.2%; Horticulture & Farming, down 8.6%; Drugs & Toiletries/PERQ, down 10.0%; Services, Direct Response, Classified, down 14.1%; Software, down 20.3%; and Finance, Business & Advertising, down 23.0%.

 

 

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