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Branding Strategist Targets Graphic Arts Industry

Wednesday, September 17, 2008

Press release from the issuing company

BOSTON -- September 16, 2008 -- With the graphic arts industry entering into a mature phase of its life cycle, printing suppliers and vendors are eagerly seeking to find a competitive edge. Today, branding and marketing strategist Larry Gulko announced that he is aiming his brand marketing practice towards the industry to enhance executive marketing efforts. Gulko, a sought-after strategic brand marketing strategist and speaker, is well known for developing powerful brand marketing ideas and strategies that build sustainable business growth. He has introduced over 50 products for a variety of companies in the consumer goods and services, technology, graphic arts and healthcare sectors, among others. These organizations have spanned entrepreneurial ventures to the Fortune 500. For more information, go to www.larrygulko.com.
Larry Gulko Quote
?Brands that are focused, deliver a unique value proposition by emotionally connecting something special in the customer?s mind. A well defined and positioned brand can dominate a product category, enhance brand equity, and drive loyalty, business performance and value,? notes Gulko. ?Few will argue the mature nature of graphic arts industry, and therefore players are facing top three positioning or eventual extinction. For marketers, the time for securing and capitalizing on brand equity is now. This is our specialty.?
Gulko Background Notes
Larry Gulko is a 25-year veteran of the marketing wars. He is a regular guest on Boston NECN-TV Business Day and also consults with the station on positioning and branding strategies. Larry has written numerous marketing feature and cover stories for publications such as Marketing News, Minnesota Banker, PGA News, Marketing Insights, Golf Business, BrandWeek, Brand Strategies, Club Business International, and Beverage World.
Prior to 2000, he was president of Gulko & Company, an advertising and brand consultancy agency. His clients included The PGA, Scitex, Agfa, Iris Graphics, Optronics, Compugraphic, Pantone, International Paper, James River, Bitstream, Johnson & Johnson, Reebok, General Electric, NEC, Kendall, , Siemens, Polaroid, Gillette, Phillips, Boston Scientific, Computer Associates, New England Financial, California Olive Oil, Fanny Farmer Candies, Kodak, Poulain Chocolate (Paris), Saga International Holidays (U.K.), Lionel Trains, Spatial Technologies, Salon Silhouettes, Avery Dennison, EG&G, MembersFirst, Ocean Edge Resort & Conference Center, Energy Capital Partners, The Beacon Companies, and Private Quarters Club (founded by CEO of Jack Nicklaus Golf).
Affiliations and Memberships
Larry Gulko is affiliated with Washington Speakers Bureau and Keppler Speakers. His numerous speaking engagements include Association for Corporate Growth, Johnson & Johnson, The PGA, American Marketing Association, Minnesota Bankers Association, Great Ideas Conference at Disney, Spatial Technologies, Smaller Business Association of New England, McGraw-Hill, Agfa/Bayer, U.S. Chamber of Commerce, Boston College Club, ASAE and The Center for Association Leadership, Puerto Rico Hotel and Tourism Association, Florida Society of Association Executives, American Resort Development Association, The National Golf Course Owners Association, The Global Gaming Expo, International Health, Racquet and Sportsclub Association, and Cosmoprof North America Beauty Conference.
He was also president and a board member of the American Marketing Association, Boston. Today, Gulko sits on a variety of boards and councils including Association for Corporate Growth, ASAE and The Center for Association Leadership, Babson College Consumer Products & Retailing Affinity Council, The Francis Ouimet Foundation, and The George Washington University.




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