LIVONIA, Mich., June 20 Valassis the leading company in marketing services and Connective Media (TM), announced today that its Chairman and CEO, Alan F. Schultz, had been named to the board of directors of the American Advertising Federation. The move reflected a trend in the marketing community to more closely integrate traditional advertising techniques with other marketing services tools, providing better brand recognition and product sales. Valassis produces newspaper and direct mail promotions, customer relationship marketing, direct-to-door and internet programs. "With the growing need for brands to integrate their total marketing effort to maximize efficacy, our AAF participation will help us to gain measurable results for our clients,'' said Schultz. "I have also been extremely impressed with the staff and membership of the AAF. With the changing face of America, I'm excited about the organization's multi-cultural initiatives, and I look forward to serving.'' The AAF serves as the unifying voice for advertising; and the organization is seeing increased convergence of many marketing tools, resulting in more complete campaigns. Evidence of their support of this practice was demonstrated at the recent ADDY® Awards. Held in Cleveland this year, the ADDYs recognized top marketers and agencies for creative excellence, and included, for the first time, recognition for the most effective free-standing insert campaigns. Three FSCI ("Fisky'') awards were presented to marketers in the food, household and health and beauty care categories. "Al's election to our board is an acknowledgement that Valassis' Connective Media products have tremendous brand awareness and image-building characteristics, in addition to their well-known ability to drive brand sales,'' said AAF President & CEO, Wally Snyder.