Deluxe and Synovus Ink New Relationship
Wednesday, June 13, 2001
ST. PAUL, Minn., Jun 12, 2001 Deluxe Corporation (NYSE: DLX), maker of The Most Popular Checks in the World(R), today announced it has signed an agreement with Synovus Financial Corp. (NYSE: SNV), headquartered in Columbus, Ga., to be the organization's provider of check printing and related services. In this relationship, Deluxe will provide eCommerce solutions that include electronic ordering for its affiliate banks as well as Internet check re-ordering for its customers. With $15.2 billion in assets, Synovus Financial Corp. has a strong presence and reputation in the Southeast, and recently was ranked No. 8 on FORTUNE magazine's list of the "100 Best Companies to Work For" in 2001. "It is a privilege for us to be the provider of services for a company like Synovus, which is lauded for its innovation as well as its dedication to its employee base," said Chuck Feltz, president of financial institution check printing for Deluxe. In addition to Deluxe's 85-year history as a check manufacturer, the company's development of consumer retention programs as well as its experience in offering electronic ordering and re-ordering capabilities via the Internet makes it a perfect choice for Synovus. "Our Business Referral Program, which was introduced 12 years ago, has been praised for its retention capabilities and proved to be a major fit with Synovus," said Feltz. "This program provides the tools necessary for an organization like Synovus to realize a significant increase in its retention potential of business accounts." In addition to its products and marketing programs, Synovus also appreciates Deluxe's strength in the area of third-party alliances and its ability to interface successfully with third-party processors. "We pride ourselves on building and maintaining strong and long-lasting relationships with companies that support our client base," Feltz said. "These relationships enhance our customer solutions and make our business strong." Deluxe and Synovus have confirmed their united goal of working together to maximize the customer experience by creating added value in the products and services offered.