Pageflex Develops Groundbreaking Editor in a Browser
Thursday, June 07, 2001
CAMBRIDGE, MA - June 5, 2001 - Pageflex, Inc., announced today a preview of .EDIT, the first browser-based technology for design and editing of rich documents. Now everyone can create documents with full-featured typography and layout, using nothing more than a Web browser and an Internet connection. .EDIT is a sophisticated technology that allows a company to provide an Internet-based page layout tool to its end users without requiring the use of any plug-ins. A company deploying .EDIT can create templates that allow it to maintain its brand/corporate identity by using approved fonts, design elements, and images. Users can count on the final output matching the screen, since both use the same underlying composition engine and fonts. .EDIT is also customizable to allow companies to choose the set of features accessible by the end user. Applications of this technology might include sales & marketing literature, flyers, display advertisements, business cards, and restaurant menus. Combining the rich features of Pageflex's XML-based composition engine with a Java® applet client, .EDIT exposes a simple yet powerful application programming interface (API), giving Pageflex customers maximum flexibility in integrating the technology with their website. .EDIT can be used in all stages of the life cycle of a document including template creation and editing, free-form editing of document elements (including text and object styling), document previewing, PDF proofing, and final output. .EDIT will allow companies to: • Offer applications where users directly select, edit, and style text, images, and shapes. • Offer "forms-based preview" applications, where users enter data into forms and see a fast preview. • Help employees stay within corporate guidelines for document design. • Integrate .EDIT into an Adobe InDesign® workflow through our DesignOut plug-in and PDF generation. • Use the .EDIT Client application "out-of-the-box", or customize .EDIT components to best integrate with an entire Web-based application. .EDIT will allow end users to: • Edit documents without having to install software. • Create professional-looking documents by adding personal text and images to well-designed templates. • Create documents that use corporate approved fonts, design elements and images. • Create documents leveraging sophisticated layout and typographical features. • Count on the final output matching the screen, since both use the same underlying composition engine and fonts. "Companies can now provide a sophisticated page layout tool to their end users through any Web browser," said Charles Ying, CEO of Pageflex. "Since .EDIT is customizable, companies can also choose the set of features accessible by the end user, making it ideal for the creation and previewing of rich documents such as sales & marketing literature, flyers, display advertisements, business cards, and menus. With .EDIT, companies can also create web sites with a library of well-designed document templates and allow any person to create layout-rich versions of these documents using nothing more than a Web browser and an Internet connection."