NAPL Names Broadford & Maloney as Agency of Record
Thursday, May 17, 2001
PARAMUS, NJ, May 16, 2001 – Broadford & Maloney Inc. has been named the marketing communications agency of record for the National Association for Printing Leadership (NAPL), it was announced today. Chartered in 1933, NAPL is a not-for-profit trade association representing the $88 billion commercial printing industry. Its mission – "To prepare the printing community to profit from change" – is supported by a full range of management and educational services for a growing membership of more than 2000 commercial printing firms in North America. Broadford & Maloney, located in Greenwich, Connecticut, is the leading public relations, advertising and marketing agency serving the graphic arts industry. Founded in 1984, the Agency has unrivalled experience in providing integrated, in-depth communications services for leading graphic arts and publishing-related manufacturers and organizations. Gregg Van Wert, President and CEO of NAPL, stated: "Broadford & Maloney’s specialized focus is an excellent fit with NAPL’s long-term goals, which include expanding the industry’s overall awareness of the benefits provided by our conferences, seminars, publications and other services. We’re looking forward to a very fruitful relationship." Martin Maloney, Chairman of Broadford & Maloney, said, "It’s a particular privilege to work with NAPL, which I regard as the industry’s premier association. NAPL offers its membership a remarkable series of programs and publications, and its recent alliance with the Research and Engineering (R&E) Council makes this an even more exciting opportunity." NAPL, which is based in Paramus, New Jersey, produces an annual Top Management Conference (TMC) recognized as a key source of strategic ideas for the graphic arts industry. In addition to a wide range of consulting services for independent printers, the organization offers on-site training at its Center for Professional Development in Paramus, as well as Management Institute (MI) courses held at Northwestern University, outside Chicago. In other areas, NAPL’s highly regarded Printing Economics Research Center (PERC) produces both the Economic Edge newsletter and the Leading Indicators Service, a source of late-breaking data on trends within the graphic arts industry. The organization also develops and distributes a variety of publications, including Printing Manager magazine, and is one-third owner of the Graphic Arts Show Company, which owns such major industry events as GRAPH EXPO® and the upcoming PRINT 01® in September.