RESTON, VA – Graphic designers, agency creative directors and printers seeking to optimize prepress workflow, master job planning, or learn about the latest color matching technology can’t afford to miss GUTENBERG FESTIVALSM 2001, May 17-19, at the Long Beach Convention Center in Long Beach, CA. Over 300 leading manufacturers will be showcasing newly released products and technology to an expected audience of more than 20,000 graphic communications professionals. Registration can be quickly and easily achieved by visiting www.gutenbergfestival.com. Designers and creative agency attendees registering before April 19, 2001 will be charged a special discounted rate. Prepress solutions featured at GUTENBERG FESTIVAL 2001 will include advancements in PDF, electronic prepress, computer publishing and technology, optimized PostScript, job proofing, and security inks. Other technology of interest to graphic designers and creative directors will include software, scanners, RIP’s, and substrates. GUTENBERG FESTIVAL 2001 provides an opportunity for attendees to view live demonstrations and speak with experts on-site. In cooperation with the Graphic Arts Show Company (GASC®), the Printing Industries of Southern California (PIASC) will organize a comprehensive educational program with real take-home value. Nine full-day and 29 half-day sessions will be led by some of the industry’s most knowledgeable and respected authorities. Aimed at facilitating professional networking and information sharing, conference program attendees can select from an array of topics, including digital proofing options, successful press checks, and the art of color matching. Produced by the Graphic Arts Show Company (GASC) and sponsored by the industry’s three leading trade associations, the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting TechnologiesSM (NPES®) and Printing Industries of America (PIA). GUTENBERG FESTIVAL 2001 is the ONLY event in the Western United States that "builds your business from design to delivery."