Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Cross Media Continues to Haunt Proofing Processes

Wednesday, May 09, 2001

Press release from the issuing company

05/09/01 - According to TrendWatch, a third of all PR agencies--and 29% of interactive agencies--consider "internal proofing process for the sites we design" as a business challenge. These are two markets in particular that see "cross media campaigns" as a greater business opportunity than do other Internet creatives. Cross media: it's b-a-a-a-ck--and just when you thought it was safe to go back on press. Many agencies create integrated campaigns that span print, Web, even television--and more media are coming. If they can't effectively manage this process--and that involves proofing in a big way--then the client will find someone who can. And much of agencies' work is critical color, which can make accurate proofing for multiple media a nightmare of the highest order.

 

 

SHARE

Email Icon Email

Print Icon Print


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved