Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Print Buyer Confidence Remains Low, Ad Agencies Rebound from April

Sunday, May 06, 2001

Press release from the issuing company

Lexington, Kentucky, USA - May 5, 2001 - According to WhatTheyThink.com - Overall, confidence slipped to an all-time low with only 30% of print buyers saying they expect to spend more in the coming six months. 13% said they would spend less and a majority (57%) said their spending would remain the same. After last month’s dramatic decrease in confidence, the numbers remained relatively stable for May. Buyers predicting a decrease dropped from 15% in April to 13% in May. Buyers saying they will spend more dropped 2% from April to 30%. Ad agencies, typically a key indicator in our monthly report, rebounded significantly from April. Only 39% of ad agencies said they would increase spending in April, down 17%. In May, 44% of ad agency print buyers said they would spend more on print in the next six months. Buyers describing their spending on print as “over $50,000” annually had a confidence decrease of 4% to 35%. Large buyers (spending over $500,000) had the least change with 34% predicting an increase in spending, up 1% from April. The confidence level of large buyers remained steady after dropping 12% the previous month. Smaller buyers of print services (spending under $25,000) had the most change in May with only 19% saying they would spend more - down from 24% in April.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved