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The State of the Proof Explored in New TrendWatch Report

Wednesday, May 02, 2001

Press release from the issuing company

NEW YORK, NY (May 1, 2001) - The past, present and future of digital and analog proofing for print, Web and beyond are explored in the TrendWatch Graphic Arts special report "Proofing: What Is It? Why Is It? Where Is It Going?" Creatives, editors, print buyers and printers, and anyone else who has a hand in the elusive proofing process will appreciate the insight of this report as they continue to strive for "what you see is what you get " results during the digital age. "On the surface, the topic of proofing may not seem too beguiling but this report delves way below the surface. Just as everyone was getting comfortable with analog proofing, digital technology came along and changed the rules of an already complex process. The universe of proofing continues to evolve and challenge as factors such as the Internet and cross media have come into play. Anyone involved in proofing needs to know how these advances will affect them," said Marguerite van Stolk, Publisher, TrendWatch/ AFLewis Group The answers to these questions aren't what you may think as proofing has evolved: * Who Proofs? * What Do We Proof? * Where Do We Proof? * When Do We Proof? * How Do We Proof? "Proofing: What Is It? Why Is It? Where Is It Going?" is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.TrendWatchGraphicArts.com or by phoning (866) 873-6310 toll free. The price for the report is $1,250.00. TrendWatch Graphic Arts eStore customers can download this report in PDF Acrobat format immediately after purchase.




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