TECHKON USA Retains Helene Smith Public Relations
Friday, September 12, 2008
Danvers, MA & Orlando, FL -- September 11, 2008 -- TECHKON USA and Helene Smith Public Relations & Marketing Communications (HSPR) announce today that HSPR is representing TECHKON USA, supporting its color measurement products. HSPR will work with TECHKON executive and marketing teams to promote the company's advanced spectrophotometers, densitometers and scanning product solutions in the printing/graphic arts markets.
"We know and love color, and are very excited to once again work with a leading company in the color measurement category," says Helene Smith, founder and principal of HSPR. Smith says that HSPR's expertise grew from direct involvement with the Apple ColorSync initiative and many years representing renowned color technology suppliers including the former Linotype-Hell company, Heidelberg, and (close to a decade with) X-Rite. Today HSPR represents three color technology vendors, including TECHKON.
"We're really delighted to be able to work for TECHKON USA and its president, George Adam. Not only is George a recognized and respected color technology expert, TECHKON has a reputation of providing proven color measurement solutions that offer significant advantages, which we feel are quite compelling and exciting for the marketplace," says Smith.
Adam says, "HSPR's work to make markets aware of product benefits is exemplary. TECHKON is excited to be working with an agency that truly understands, and evidently has great passion, for our technology. We are confident that HSPR will give TECHKON maximum visibility in the marketplace." Adam adds that TECHKON, with the help of HSPR, plans to maximize its Graph Expo presence with a press conference and an exhibit that features new solutions.