Four51 and PrintXcel Announce Marketing Alliance
Monday, April 30, 2001
MINNEAPOLIS, MINNESOTA and ENGLEWOOD, COLORADO April 23, 2001 Four51 and PrintXcel announced today that the two companies have created a marketing alliance to promote Four51's e-solution to PrintXcel's independent document distributor customers. PrintXcel's distributors may also be eligible for additional program benefits available to PrintXcel's distributors who adopt Four51. The Four51 solution simplifies the cumbersome processes commonly experienced with the print materials procurement process. Four51 provides a common online platform that enables distributors to place, quote, process and manage orders with their customers and suppliers. PrintXcel will introduce the Four51 eProcurement tools to its distributor customers utilizing its vast National Sales network. "We are pleased to be affiliated with PrintXcel," said Rich Landa, Four51's CEO and co-founder. "PrintXcel is the largest and most respected print manufacturer within the reseller marketplace, and they have very powerful relationships with their customers. Forming a marketing alliance only serves to strengthen our mission which is to ensure the independent channel's long-term viability and success." "Four51 is a natural partner for us," said Dave Holt, PrintXcel President and CEO. "Their focus on the independent channel supports us and our business partners the independent distributor. PrintXcel succeeds as its distributors succeed, and partnering with Four51 helps us continue to invest in technology focusing on providing efficiency, productivity, and profitability for our distributor channel." Through their partnership, PrintXcel and Four51 will help distributors standardize order management processes. Four51 and PrintXcel will also jointly promote systems interoperability between distributors' back-office systems and Four51 via Four51's WildFireSM XML Transport module. These initiatives will help distributors achieve significant productivity improvements and cost efficiencies. Four51 and PrintXcel will begin joint marketing efforts immediately, focusing on communications to the distributor channel served by PrintXcel.