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Rapid Press Finding Niche, Installs CTP System from AB Dick

Wednesday, April 25, 2001

Press release from the issuing company

CHICAGO, IL. -4/25/01- Change is a sign of progress and Bill Fishman is not immune to change at Rapid Press in Stamford, Connecticut. Within close proximity to many Fortune 500 companies in New York City and surrounding Fairfield and Westchester Counties, his company has grown because it has adapted to demands placed on it by customers. But no change may have been as important as the recent installation of a computer-to-plate DPM2340 unit with a ScanMaster digital scanning solution from A.B.Dick Company. Rapid Press is now accomplishing or exceeding the goals and objectives Fishman set forth when he decided to purchase the top-selling direct-to-plate device. Fishman, who with his sister, Hilary Huaman, took over the business from their parents in 1990, is not just saving more money by lowering his outside costs. He has also gained control over each job, which now presents new opportunities. But before control was established, common ground was needed and the persistence of both companies is now being rewarded. "Now that we have a better understanding of what can be accomplished, I see advantages in using polyester plates versus film and metal," said Fishman. "We went from sending film to a service bureau to going CTP instead of handling film output ourselves. After look-ing at all the technological advances, we figured the equipment available on the market was good enough for us to go straight to CTP." The equipment was a wise choice but service and training issues factored strongly into the decision, too, said Fishman.




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