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Dealing in the Digital World Creates Excellent ROI Says Prepress Industry Speaker

Thursday, April 19, 2001

Press release from the issuing company

VANCOUVER, BC CANADA -- April 17, 2001 -- What does it take for a printer to evolve quickly into the digital age? An excellent return on investment, according to Ralph Masiello, Vice President of Prepress at News America Marketing. Ralph, the keynote speaker at the CreoScitex Users Association conference, May 16-20, is credited with taking his company from a zero digital workflow in 1996 to 98% digital and 100% computer-to-plate in just a year and a half. This was a remarkable accomplishment as News America Marketing's publication, the Free Standing Insert, is 100% full color ads, all supplied by ad agencies and manufacturers. Ralph has now embarked on a mission to replace overnight ad delivery with digital ad transmission. Ralph will address the CreoScitex Users Association conference, May 16-20, 2001 at the Hotel Inter-Continental Miami on Biscayne Bay in downtown Miami, Florida. The CSUA welcomes all users of CreoScitex systems to join its membership and participate in this interactive networking forum of senior product development and management personnel from CreoScitex. Membership and registration information, the program and more is available on our web site at www.creoscitexusers.org or call our Member Services Representative, Gerry Erickson at 888-877-4655 (from North America), or 250-384-3764 or email gerrye@look.ca.




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