(October 16, 2008) Xerox and PIA/GATF will host a "Power Lunch" for Graph Expo attendees where panelists will discuss hot button industry issues. Panelists will examine the state of the industry and the unprecedented opportunity currently in the digital print business. By registering at the link below attendees can join:

- Host, Gavin Jordan-Smith, vice president, Commercial Print and Pre-Press Segments, Worldwide Graphic Communications Industry Business, Xerox Inc.

- Dr. Joe Webb, director of WhatTheyThink.com's Economics and Research Center, who will discuss the market picture

- Larry Zusman, manager, Worldwide Marketing for XMPie, who will discuss customer-driven, hot applications

- Gina Testa, vice president, Channel & Business Development for Production Systems Group, Xerox Inc. on what it takes to be successful in this challenging climate

Participants will leave with a tangible plan for how to sort through the opportunity and how to make money in this market; including new ideas and key actions that can change their current business.

Dr. Joe Webb States, "These are certainly challenging times in our economy, but this panel will dive into the many digital opportunities available – they're abundant -- and many print providers are capitalizing on them."

The lunch will take place from 12:00 – 1:30 p.m. on October 27 in the McCormick Hyatt Conference Center Room #CC12AB. Register to attend at www.xerox.com/theopportunitypanel.