Rocky Hill, Conn.(October 16, 2008) -Software Marketing Associates, Inc. and Pro-Mail, its signature fulfillment and operations software, has been chosen by Professional Business Printing of Fall River, Mass., to enhance and improve its business mail and fulfillment services.

"We were using a DOS-based system," Tony Pires, President and Owner says.  "We recognized that to stay ahead of the curve, we needed to upgrade to newer technology. In order for us to make our current customers happy and to grow our business, we needed a complete fulfillment system. Pro-Mail was the software we chose.

"With our old technology, nothing was integrated, we couldn't add even the simplest tasks, we had bad technical support, and we spent too much time and money trying to meet our customers' needs. Everything we did was labor intensive," Pires says. "Pro-Mail solves all those issues and allows us to better serve our customers while cutting costs and growing our capabilities.

Professional Business Printing opened in 1984 with one employee and a 1,000 sq. ft. location. It has grown to more than 15 employees and operates out of a 20,000 sq. ft. location. Today, it is a complete in-house production company, and with the major investment in upgrading their inventory control system, they have ?improved order processing, more efficient order picking, and highly accurate and useful customer reports.

"Our success comes from working closely with our clients to find out what their needs are and how we can fulfill them," Pires adds. "We adjust our operations to satisfy those needs by customizing programs to our clients needs. We apply a basic but sometimes forgotten principle that our customers are the reason we are in business and that the Golden Rule applies in business as well."

Professional Business Printing joins hundreds of companies that have chosen Pro-Mail as their fulfillment and business operations software. The Pro-Mail Fulfillment Solution handles projects, from promotion through delivery. It manages high volumes and complex client needs easily and efficiently, with real-time online inquiry, reporting and automatic e-mail notifications.

"We are about solutions," Denise Lunden, Software Marketing Associates President, says. "We take pride in our work and feel tremendous satisfaction in helping a company such as Professional Business Printing achieve its goals.

"We develop long-term relationships with our customers and care about their growth and success. We stand by our products and services and don't make promises we cannot keep," Lunden adds.