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Valassis Adopts New Look and Name to Better Reflect Image

Wednesday, April 04, 2001

Press release from the issuing company

LIVONIA, Mich., April 3 Today, Valassis Communications, Inc. announced a name change, along with a new corporate logo. Valassis Communications, Inc. is now Valassis (NYSE: VCI). Valassis products and services differ from broadscale image advertising because they all have a call to action to the consumer, in addition to an advertising impression. Valassis Connective Media TM Solutions deliver consumer messages, which provide incentive to try a brand or buy a brand. They establish and build relationships with consumers on behalf of Valassis clients, and any point in a product's life cycle. "An extensive survey of your clients showed that there is a lot of value in the name Valassis. We wanted to retain that," said Alan F. Schultz, chairman, president and CEO of Valassis. "Our clients have a high regard for us, believe in our integrity level and know we deliver on our promises. We want to maintain that trust and further build on these great relationships." Valassis connects people to brands through our wide range of marketing services programs offered to a variety of premier manufacturers and retailers. From mass, cluster targeted, to one-to-one communications, Valassis leads the industry in providing Connective Media(TM) solutions. These include newspaper-delivered co-op and specialty inserts, advertising, product sampling, direct mail, direct-to-door, on-line promotions, customer relationship marketing programs, and consulting services -- all of which build relationships with consumers on behalf of a brand.




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