SAN FRANCISCO, March 21, 2001 - Paperloop, the premier multimedia information and e-business network for the paper, printing and converting industries, has launched the online Product Locator -- a searchable, comprehensive directory of pulp and paper producers, merchants and converters around the world. The Product Locator is the latest of several new business tools now available in paperloop's suite of e-marketplace services, accessible at www.paperloop.com/emarketplace. By utilizing paperloop's extensive coverage of the paper industry through its popular Lockwood-Post's and International Pulp & Paper Directory resources, the Product Locator provides convenient contact and product information for nearly 6,000 pulp and paper mills, 3,500+ paper converters, and more than 2,000 merchants. Approximately 47% of paperloop.com's monthly visitors influence the purchase of paper and fiber products. This new interactive tool will help these buyers -- ranging from graphics designers, publishers, printers, converters and packaging companies -- to quickly drill-down and locate manufacturers and suppliers of particular grades and brand names. "The addition of the Product Locator supports our mission to continue to be the most effective web community where industry professionals can find a vast array of valuable product and company information, practical business tools, and the most recent industry news and events -- all in one place," said Tim Fazio, president and CEO of paperloop. In addition to comprehensive product information, the Product Locator also enables paperloop.com customers to instantly connect with suppliers through e-storefronts -- customized micro-sites showcasing products and services -- a significant time saving and purchasing tool.