CeBIT 2001 - The MBA (Master of Business Administration) Print Manager course offered by Heidelberger Druckmaschinen AG (Heidelberg) has proven to be very popular and is attracting considerable interest. There is also considerable interest from managers who do not have a university degree. A new course will therefore start in the fall of 2001 and will run in parallel to the existing Print Manager course which concludes with an MBA. This new course will also be open to persons who have not completed a course of higher education, though the course itself will not be concluded with an MBA, but rather with the Heidelberg "Print Manager" certificate. Apart from the certificate, the qualification is of equal standing in every respect. Both courses provide part-time study. The minimum requirement for the Print Manager qualification are high school qualifications, at least two years practical experience, successful completion of an aptitude test and an excellent knowledge of English, while the MBA course requires entrants to have a diploma or bachelor degree. The Print Media Academy from Heidelberg provides the graphic arts industry with a unique event and training center. It enables customers and interested parties to prepare themselves for the latest market needs with the help of practical training. The extensive range of seminars include management and product training courses, plus the Print Manager course. "We hope that our various courses of study will help our customers and managers in the graphic arts industry be more successful", explains Dr. Bernd Kaiser, Head of Science at the Print Media Academy."