Newton, MA; March 13, 2001 - NUR Macroprinters is "putting its money where its mouth is" in support of its digital printing systems customers in the Americas. A new program of "Tailored Service Solutions" from NUR America, Inc., available now to current and future customers, includes the unique and unprecedented NUR Uptime Guarantee. The 95% hardware uptime guarantee applies to the company's entire line of wide and superwide format digital printing systems including new and certified models in the NUR Blueboard(TM), NUR Fresco(TM) and NUR Salsa(TM) series. "NUR is the only supplier of wide format and superwide inkjet printing systems in the industry to make such an uptime guarantee and a credit refund offer," says Shlomo Sagiv, president and CEO of NUR America, Inc. "We are so convinced of the reliability of our products, backed by our support organization which worldwide is the largest in the business, that we guarantee they will provide minimal downtime - no more than 5% - or we will give our customers their money back in the form of a credit." "The NUR Uptime guarantee is a pointed demonstration of our ongoing commitment to our customers and their continued success in the marketplace," adds Ed Chrusciel, VP Marketing of NUR America, Inc. "We are the only company to back our service commitment with guaranteed response time, guaranteed machine up time and guaranteed high quality consumables."