Special content area to focus on print process, color management, and production workflow

Join us for our kickoff event for this section, a LunchNLearn webinar "What Does It Look Like When Color Management Breaks" Register Here

WhatTheyThink, the leading independent media organization serving the global printing and publishing industries, today announced the launch of a new content section called “Print Geeks.” This special content area will take a deep dive into the inner workings of the processes and technologies used to create print in today’s fast-changing industry. Thought leadership and educational content will focus on print production workflow, color management, process control, and other technical issues. Print Geeks is a place where ideas on technical and operational process concepts are presented, exchanged, and debated.

“WhatTheyThink has always weaved in technical topics within our overall  coverage, but until now we have not had a dedicated area that focuses on key areas print geeks care about,” said WhatTheyThink COO Adam Dewitz. “This special area of the site will be a place where us print geeks can hang out and learn from one another about the key issues related to print production optimization, color management, process control, and operational best practices.”

We have teamed up with leading industry technical consultants to be our “Resident Print Geeks.” Our inaugural team consists of Jim Raffel and Shelby Sapusek with ColorCasters. This team, along with the WhatTheyThink editorial team and other key thought leaders, will provide the ongoing direction of the section.

“We’re really excited to launch this special section of WhatTheyThink and create a home for those interested in these topics to share, exchange, and debate ideas.  Thanks to Alder Color Solutions for stepping up and being our charter sponsor for these efforts,” said WhatTheyThink President Eric Vessels.

Our goal is to provide an environment where ideas can be shared, exchanged, and debated so that together we can continue pushing forward as one united printing community!

Visit the Print Geeks at https://whattheythink.com/print-geeks/.

Register for the webinar

Several sponsorship opportunities are available and we anticipate this area being very active with vibrant discussions and great thought leadership. See our media kit for more information about ways to sponsor Print Geeks: https://wttmedia.com. 

About ColorCasters

ColorCasters provides professional color management services and works with software and hardware companies to develop products that provide a path to more consistent color. The company was founded out of needs identified by Jim Raffel, a certified Color Management Professional and G7 Expert by IDEAlliance, as he consulted with clients worldwide.

ColorCasters focuses on printer calibration, color verification, and process control in the conventional, digital, and inkjet printing environments. Visit them at https://colorcasters.com. 

About Alder Color Solutions

Founded in 1999 By Bruce Bayne, Alder is your source for quality color. Bayne has always had a passion for color and replicating it with the highest standards. He is regarded throughout the industry as one of the foremost color experts in the United States.

Alder Color Solutions is a thriving color consultancy with passionate color specialists. Alder stands for quality with excellent customer satisfaction and retention. We have the expertise to provide you with the correct solution, training, and support services so you can harness the power of quality color for a competitive advantage. Visit them at https://aldertech.com. 

About WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com, and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software, and workflow.

For more information about partnering with WhatTheyThink, visit https://wttmedia.com.