Leicester – Jonathan Harman has joined Go Inspire as a key non-executive appointment in the company’s next five-year growth plan. Go Inspire has already become a strategic managed services partner for its clients across the whole of the marketing services spectrum – from initial customer analytics and segmentation, through CRM and loyalty management, to total campaign and marketing communications management, as well as regulatory and transactional communications.

Go Inspire has major brand clients such as such as Tesco, TalkTalk, Close Brothers, British Gas and BT. The next phase of company development is to amplify the proportion of engagements it has as a true marketing performance partner, helping clients to solve their most important and complex business and marketing challenges. Jonathan’s appointment supports and cements this latest growth phase.

Jonathan Harman brings important strategic experience and viewpoint to Go Inspire Group. He has spent over 30 years in marketing and led marketing, media, loyalty and tech businesses serving CMOs for over 20 years. Jonathan is currently executive chair of The Kite Factory, a private equity backed, independent performance media agency. He was previously Managing Director, Media at Royal Mail Group and has led UK and EMEA agencies for WPP, Omnicom and others.

Jonathan comments, “Today’s CMOs need agile partners who focus relentlessly on delivering commercial outcomes. By doing this, Go Inspire have earned long-tenured relationships with some of the UK’s largest advertisers. I’m really looking forward to joining the team as we seek to grow the business further.”

Patrick Headley, Go Inspire CEO, adds, “The Group has always been deeply invested in our clients’ success. That’s probably why we tend to keep those client relationships for decades – on the merit and measurement of what we deliver year in year out. That attitude remains the basis for our next development phase – moving from service partner to business performance partner, sharing in both the risk and the reward of our clients’ business ambitions. Having Jonathan on board to insert his wisdom and experience will help gain even more momentum on our journey.”