httprint Lands Three Year Contract with DIRECTV Publication
Press release from the issuing company
SAN FRANCISCO, Feb. 14, 2001 - httprint Inc., the full-service provider for the print and publishing industry, today announced a three-year contract with DIRECTV, Inc., provider of the nation's leading digital television service, to custom publish the DIRECTV sports publication, DIRECTV SPORTS® Magazine. DIRECTV SPORTS® Magazine is distributed to customers subscribing to DIRECTV SPORTS® packages and has a circulation of more than 1 million per issue.
"We are extremely pleased to have been awarded this new campaign from DIRECTV. Our ability to manage this project all the way from budgeting to strategy, design, production, trafficking and fulfillment gave DIRECTV the single, reliable source they were looking for on this very strategic project," said httprint CEO Mark Porter.
As the complete custom publisher for DIRECTV SPORTS® Magazine, httprint will allow DIRECTV password-protected access to httprint's web print management system, to manage the project workflow between both companies and supporting suppliers. Through the site, httprint will oversee all aspects of production: managing concept, design, photo acquisitions, editorial development, print production and distribution. All subcontractors, the client and httprint will use this tool as a central communications device.
"DIRECTV SPORTS® Magazine enables us to provide the devoted DIRECTV sports fan with coverage of players and sports events," said Jayne Hancock, vice president, DIRECTV, Inc. "We are looking forward to an ongoing relationship with httprint as the magazine's new publisher."
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