myfujifilm.com Ready to Go at Seybold, Model to Enhance Relationships
Monday, February 19, 2001
2/17/01 (WhatTheyThink) Fuji Photo Film will reintroduce myfujifilm.com at Seybold Boston with new features and a powerful resource center for clients. myfujifilm was originally launched at DRUPA 2000 and promised full e-production capabilities, e-commerce and an e-information center. myfujifilm.com was also featured at GraphExpo in Chicago. David Murray, Director of Sales and Marketing for myfujiflim.com, said the site will be ready to go by April. “myfujifilm.com will be an ASP providing production tools and communication services that customers and clients alike will use to improve their productivity and profitability. The e-commerce and e-information services that we presented at Drupa will not be included at this time. Our focus is to continue on providing quality products and services to our customers and we feel the e-production tools incorporated into myfujifilm.com do just that.” The site will feature services like job management tools including: uploads, downloads, job tickets, preflighting and collaborative proofing for up to 15 people. Said David, “We include a full reporting system that details each step in the process and provides written reports.” myfujifilm.com will not position itself between providers and their customers. “We are focusing on the user of the service. We do not want to get involved in the relationships with their customers, we want to enhance those relationships. myfujifilm.com offers a customer user interface that allows them to access myfujifilm.com from their web site.” The revenue plans call for users to pay a monthly subscription fee. “When the product is launched we will be charging a monthly subscription fee and a transaction fee for events like uploads, soft proofs, pre-flighting and storage. The pricing will be based on usage.” David said the customer controls the relationship with their clients. For example, if a printer is paying myfujifilm.com, it is their responsibility to sign up print buyers, ad agencies and designers. David says their sales plan will be in line with current efforts. “In the United States, Fuji Film Graphic Systems Division has traditionally relied on the dealer to promote, sell, service and handle the financial transaction for the products and services they provide their customers. This will not change. In this case they will promote, sell and handle the financial transaction, myfujifilm.com and our hosting service will provide the service. We also will be using our traditional sales force to promote myfujifilm.com with specialists available for follow up.” In Canada, Fuji Film Graphic Systems Division, sells direct and they will sell myfujifilm.com direct, with myfujifilm.com and hosting service providing technical support.