PMA, Orlando, FL, February 10, 2001—Printroom.com, a business unit of Lexar Media, Inc. (NSDQ: LEXR), a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market, today announced the launch of a strategic shift in its business that will capitalize on growth opportunities Printroom Professional Studios, to a new product that will capitalize on growth opportunities  servicing professional photographers and their customers.   Printroom Professional Studios will enable event, corporate, wedding, sports and other pro photographers to create customized online galleries to sell prints directly to their customers at prices the photographer sets.      “The professional photographers that we have been speaking with are thrilled excited about using Printroom’s Professional Studios to host online galleries,” said Carlton Osborne, general manager and vice president of Printroom. “They see tremendous value in being able to add an Internet-based studio to their business while leaving the e-commerce, printing and fulfillment to us.”