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Sharp Launches New Ad Campaign - Connections

Friday, February 09, 2001

Press release from the issuing company

MAHWAH, NJ, 2/8/01 Sharp Electronics Corporation, one of the leading suppliers of copiers and fax machines in the U.S., has launched a new multi-million dollar print advertising campaign in support of technology enhancements to its signature Digital IMAGER™ line of monochrome and color copier/printers. Called "Connections" and featuring circuit boards, molecules and other symbols of connectivity, the campaign will be unveiled at a national conference of Sharp office products dealers in Palm Springs, California, January 14-17, 2001. Sharp’s campaign is intended to reach both business decision-makers and end-users. This includes the growing number of information technology professionals -- the key decision-makers for the purchase of networked office products. The campaign was created by Griffin Bacal, Inc. of New York City. In addition, Sharp has produced dealer-focused TV and radio commercials to support the national campaign on a local level. "Networked office solutions have become an integral part of business," said Peter Hendrick, director, Corporate Brand Marketing and Communications, at Sharp. "The ‘Connections’ ad campaign suggests that we must think beyond simply connecting a product to the network. We must connect with our dealers and to the end-user with document management and service solutions that will help their businesses grow, today and tomorrow."

 

 

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