PALO ALTO, Ca., — February 6, 2001 — Noosh, Inc., a leading provider of Collaborative e-Business solutions today announced that its flagship product, noosh.com has been awarded a place on the Crossroads 2001 A-List in the Operations and Fulfillment category. Noosh will be recognized at the Crossroads 2001 Conference to be held March 18-21, 2001 in Phoenix, AZ, where it will be presenting with its customer, Wells Fargo Bank. The Crossroads A-List Awards, which are based on in-depth customer interviews, recognize newly proven products and services that enable organizations to better address today's business opportunities and challenges. "Noosh is an ideal solution for organizations like Wells Fargo that require enterprise-wide collaboration," said Becky Lancaster, vice president and purchasing director at Wells Fargo. " They really understand print and they are enthusiastic, interested and technology savvy. Overall, Noosh has helped us work smarter." Lancaster says she is now looking to take her department's partnership with Noosh to the next level by enlisting their Web-based technology to manage other commodities such as capital equipment purchase that require a collaborative effort. "GE Capital uses the noosh.com service in 18 purchasing locations and we have used Noosh to manage orders with nearly 100 suppliers," said Jerry Marcus, Managing Director of GE Equity. "With a bias to fast deployment and their use of GE's Six Sigma quality tools, Noosh has proven to be one of our leading e-Commerce partners." "Companies use Noosh to streamline their entire process for coordinating communications projects," said Nina Lytton, president of Open Systems Advisors and editor of the Crossroads A-List. "Noosh' collaborative tools improve decision-making enterprise-wide and help businesses strengthen the bottom-line. Noosh marries leading technology with sound business strategy, the mark of an A-List winner."