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InfoPrint Announces TransPromo Line-Up for DMA

Monday, October 13, 2008

Press release from the issuing company

BOULDER, Colo. – October 10, 2008 – InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced its line-up of on-demand personalization services and multi-channel offerings for marketers at DMA '08, booth #753.
InfoPrint's solution packages assist in building deeper customer relationships by injecting personal, educational or promotional messaging into trusted communications, such as bills, loyalty statements and other must-read documents – a technique known as TransPromo.  Additionally, by leveraging existing infrastructure and data, marketers can achieve greater return on investments through promotional campaigns while improving the overall customer experience.
Visitors to the DMA show will have the opportunity to learn about real-life customer examples from one of the largest global hotel chains, which is currently in pilot with InfoPrint.  Attendees will also have the option of participating in discussions including "The Art and Science of Piloting a TransPromo Campaign and Measuring the Results."
InfoPrint continues to round out its Suite of TransPromo Solutions by extending and integrating multi-channel communication into the marketing mix.  At the show, InfoPrint is announcing its new partner MindFireInc and will showcase its flagship product, LookWho'sClicking which tracks, measures and improves the response rate of statements and direct mail campaigns. MindFireInc's interactive software and technology can be used in conjunction with InfoPrint's data analytics services, software and hardware.
"We are working with big brand companies and best-of-breed partners including MindFireInc to cut through and eliminate the irrelevant information and clutter that bombards consumers on a daily basis," said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. "At a time when we face much uncertainty in the market, retaining customers is key to the success of any marketing campaign. InfoPrint is the ideal partner for DMA attendees looking for a proven combination of real-life and leading edge multi-channel technology to increase the value in their customer relationships."
Through its work with the Chief Marketing Officer (CMO) Council, InfoPrint continues to work with blue chip brands around the world to implement an ongoing series of customized TransPromo pilot schemes, using trusted communications such as bills and statements to reach out to customers.  In addition, InfoPrint and the CMO Council are working closely with CMOs from Alcatel-Lucent, Best Western, Capital One, Deloitte and Liberty Mutual among others, to ensure ongoing dialog around and response to the pain points felt by many CMOs in today's climate.
In its latest study, "TransPromo Workflow Solutions: An Emerging Market Defined" Madison Advisors named InfoPrint a leader in TransPromo enablement and one of the best of breed offerings available in the market today.  The report highlights InfoPrint's ability to enable organizations to implement a real-time TransPromo solution, specifically in retail environments like hotels, retail stores and websites.  InfoPrint's TransPromo Consulting Practice is another value-add, available for potential customers looking at customized document production solutions.
For more information on InfoPrint's Suite of TransPromo Solutions, please visit http://www.infoprintsolutionscompany.com/internet/wwsites.nsf/vwWebPublished/sol_transpromohome_us.  To schedule a meeting with InfoPrint at DMA '08, please contact Tracey Sheehy at tsheehy@breakawaycom.com. 




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