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Hard Rock Cafe Awards Photography Contract to Que-Net Media

Thursday, February 01, 2001

Press release from the issuing company

Chicago, IL – Que-Net MediaTM, a member of the Quebecor World Group, has been awarded a global digital photography contract with Hard Rock Café International (U.S.A.), Inc. The contract is for Virtual Reality photography of their restaurants. Virtual Reality photography, also known as immersive imagery, is defined as an electronically navigable image portraying a 360 degree view from one central point or position. This is just one example of the photography technology advancement Que-Net MediaTM is offering in the market today. Que-Net MediaTM photographers digitally capture multiple café images through a special fisheye lens. These images are then seamed together for 360 degree viewing. To date 20 of the 54 restaurants worldwide have been captured. Thomas Sessions, Creative Director for Hard Rock Café International said, “the reason Hard Rock selected Que-Net MediaTM for this assignment was not only their photography staff but their national and global reach. I knew I would have the consistency of output anywhere in the world.”

 

 

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