WhatTheyThink

Devices For Simplification Make Creatives' Life More Complicated

Wednesday, January 31, 2001

According to TrendWatch, Keeping up with technological changes is creatives' biggest challenge--63% of them cite it as #1, up from 53% last Summer. Understanding where out business should g has dropped to the number two concern at 61%. Technology questions have replaced business vision issues in creative shops. Choosing the right technology is seen by creatives as a key to what services they will offer in the future. The question here is: Where can creatives turn for help in figuring out the slew of new media and publishing options--wireless devices, PDAs, E-books, mobile phones, Internet appliances, yadda yadda yadda-that have started to take the wind out of their sails - a lot of creatives have been basking in the afterglow of learning Web design. How can your company be part of helping shop owners find the right solution?