Itasca, Ill. – The best applications a print provider or converter can offer are those that add value at every level of the supply chain: consumers, brand owners and print providers/converters. One such application – smart labels – will be the focus of the next episode of Xeikon Café TV, streamed live on November 5th at 10:00 am EST. Registration for the session is now open at tinyurl.com/smartlabelXCTV. Designed to interest label and packaging printers, marketeers and production managers, the complimentary broadcast is open to all. Replays of the session will be made available to those who cannot attend.

Moderated by well-known IDC analyst Amy Machado, the session will feature the brand owner from Vellamo, a European premium water brand, their converter Nordic Label, and session sponsors Xeikon and UPM Raflatac. Viewers will hear how the brand owner has found ways to enhance the user experience around his products, how the logistics/production managers deliver top quality labels and how the print provider is able to bolster profitability.