DAYTON, Ohio, – Addressing the recent attention placed on application service providers (ASP) in the automotive retailing industry, The Reynolds and Reynolds Company (NYSE: REY) today announced that it will continue to grow its ASP services by focusing on the front-office dealership applications that provide a quicker return on investment to dealers. Reynolds currently supports over 1,000 auto retailers with ASP services and solutions across the United States. "Although much of the automotive retailing industry views the ASP model as a relatively new concept, Reynolds and Reynolds has been at the forefront of ASP for several years," said Lloyd "Buzz" Waterhouse, president and CEO of Reynolds. Waterhouse said Reynolds’ front-office focus is designed to give retailers of all sizes the most rapid return on their ASP investments. "Our suite of services leverages the true power of ASP – even among the small- and medium-sized retailers with single, centralized points of consumer contact. They are looking for an ASP solution in the front end of the dealership where it naturally fits with existing systems and already successful processes," said Waterhouse. He added that should a retailer choose to migrate its back-office dealership management system (DMS) to ASP, Reynolds and Reynolds can help. In fact, he noted that several of Reynolds’ larger enterprise customers have already adopted this model. "We’ve found larger enterprises can better afford the IT infrastructure and necessary security measures to handle the potentially high risk of moving mission-critical information and systems off-site. They typically stand to gain greater benefit with lower risk when migrating to a back-office dealership management system ASP model."